This article is a longer version of an item that appears in the Guardian’s online food and drinks section, Word of Mouth.
The world now has its first cupcake ATM. That’s right – a
candyfloss-pink hole in the wall dispensing cupcakes 24/7, just in case
we need to scratch an itch for garishly-iced sponge confection in the
middle of the night. Who’d have thought?
The doomsayers had been predicting a post sugar-rush crash ever since
the cupcake surge began around the turn of the millennium. But the
canny marketing wheeze by US gourmet cupcake company Sprinkles
to install an ATM (or more accurately ACM – Automatic Cake Machine) in
the exterior wall of its Beverly Hills store is a custard pie in the
face of cupcake doubters.
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