More
than 1,000 cupcakes a day have been issued by the machine since it was
installed, to customers prepared to queue 50-deep and pay $3.50 a pop
for the privilege. It raises the possibility that cupcakes may not,
after all, be a passing fad. After all, 670 million cupcakes were
consumed in the US last year according to research company NPD, and have now entered their second decade of vogue. As the Washington Post observed, cupcakes may have crossed the line from fad to fixture.
If more proof were needed, look no further than the global movement called CupcakeCamp
where enthusiasts in 60 cities gather to celebrate cupcakes. Or, in the
organisation’s own enigmatic words, “Cupcake Camp is an ad-hoc
gathering born from the desire for people to share and eat cupcakes in
an open environment.”
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