Ykone saw this comin

Ykone, France’s first social fashion magazine, agency and media network had seen this coming for a while. In the past 24 months fashion and luxury brands became very active, playing around with technology and are now deploying their full creativity with social media. While blogs played an important role a few years ago, I predict that Fashion blogging will soon be dead as brands and labels are becoming more intimately involved with social media (This might be the subject of a future post here – stay tuned or contact me to contribute or argue).

FLOW – When social media meets fashion
On September 24th, on the Eve of Paris’ Spring/Summer 2013 Pret-a-Porter Week Ykone organizes its 2nd edition of FLOW, a must participate event if you’re working in Fashion or Luxury markets or if you are passionate about social marketing in that area.
 I met with Olivier Billon, Ykone’s co-founder and CEO, who told me “we’re doing FLOW again this year, and it’s going to be better than last year”.
Personally, I am expecting a conference with a lot of practical showcases and best-practices. I asked Olivier what he is cooking up for this years’ event. “It’s not about blogging nor Facebook, but about fashion business” says Olivier, “it’s connecting community and commerce”. It would have been easy, according to him, to grow the number of participants from last year’s 300 to up to 500 in 2012, but instead he wants to focus on quality of the attendees and depths of the sessions.